Posted on May 10, 2022
Posted on May 10, 2022
Anchor text is the name for the text that appears on a specific link that leads to a website, blog, or article. It’s also often used as the clickable text within a link.
The most common choice of anchor text is the website URL.
But, when it comes to insite linking, should the anchor text simply be the URL? Or should it contain a more descriptive keyword?
These days, Matt Cutts, the head Webspam engineer for Google, is advising against the use of the URL as anchor text.
The reasoning behind this is that it’s not natural to have an incoming link that simply reads the URL. For example, should a site have a link that reads ‘click here’? The link is pointing to a page on the website, but is it really natural to have a link that reads “mywebsite.com/index.php?id= Camp ground website”.
As Matt put it, it’s much better to try and explain the link as: “mywebsite.com/rich-content/contact-us.html”. By explaining the association between the URL and the content, it’s much easier for the human reader to understand the association between the two links.
But just why should Google be telling people to use anchor text?
While Matt Cutts is keeping it � Safe,y from making an official statement regarding the use of anchor text in links, he did say that it was much harder to influence the search engines using anchor text.
The main reasoning for this is that it’s very easy for a site to use a single keyword as anchor text without any hint of branding. This is often done to try to draw more traffic to a site, or as a way to boost their rankings.
But after the Penguin update, Google appears to have changed its algorithm to render this tactic largely obsolete.
Instead, the search engine’s algorithm is looking for a more natural flow of backlinks for a particular website.
It’s also about making the links look natural. Most experts also believe that it’s also about making sure that the links have been built over a natural period of time – not just because Google wants to deliver the most relevant search results possible, but because they want to stay a step ahead of the SEO practitioners who are trying to create complex schemes to manipulate the search results.
For the search engine, it’s much easier to combat this influx of artificiality than it is to combat link brokering. But if Google is frowning on these tactics, what options does the user have?
The widely held belief is that if a site isn’t indexed, it almost certainly won’t show up in the search results. But is it actually true?
The simple answer is – yes!
Think about it: if you’re searching for something, what are you likely to click on? There’s a very good chance that it’ll be because the URL shows up in the search results.
And if the URL appears as a clickable anchor text link, then it’s likely that the anchor text will be clicked on.
But if you’re Insider or Vegas-specific, you might get a different result.
Anchor text is only one of the factors that Google takes into account when returning search results. The other things the Google algorithm looks at are the time of the search online, how old the site is, how many other sites link to it, and howMany people are visiting the site.
Many of these factors are tightly held secrets, but through the Art of SEO, it’s possible to unravel many of the mysteries surrounding how the Google algorithm works.
One such factor is the age of the site.
Google looks at the age of your site as a way to gauge how serious you are about providing users with valuable content. Sites that have been around for a while give more credence to the idea that they are sites that are very serious about their content and the information they provide.
If you have a site deal with computers, it makes sense to try and get anchor text to a keyword like “computers” in an anchor text link to a page that contains content about computers.
The issue is that Google and other search engines don’t see an anchor text link to a page until they have been through the site.
They will think they have visited that page when they get a signal that the link has been received.
So the sooner you send out a “click here” or similar alert to your web visitors, before they know what’s landed on their screen – the more likely it is that your visitor will stick around and find out more about your products and services.